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Tue, 25 Sep 2018 00:00:00 +0100
Bugatti 'ready' to expand range to two models
How we think a Bugatti four-door saloon would lookCEO said Bugatti is looking to add a second model to its line-up. SUV is being tipped
New Bugatti CEO Stephan Winkelmann is looking to push through a second model line-up alongside the Chiron, with a potential SUV bodystyle favoured over the originally mooted four-door saloon.
Winkelmann, previously of Lamborghini and Audi Sport, took up his position as Bugatti’s chief executive in January, pushing the recently revealed Divo from a working project to a production reality in just eight months. Speaking to Autocar during the Divo’s unveiling at Pebble Beach, he confirmed the luxury brand is “ready to do more than one model”.
He said: “It’s clear that if we do something different from a super-sports car like the Chiron, then it would not be enough just to be in love with one type of car”.
When asked if a second model would be a saloon or an SUV, Winkelmann said: “We would look at every bodystyle and regional demand and not put our money into something that is fading.”
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